Wake Me Up When the Data Is Over: How Organizations Use...

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Business & Economics - Responsibility and Business Ethics
Wake Me Up When the Data Is Over: How...

Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

Name: Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
ISBN: 9780787988074

Lori L. Silverman

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This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Categorias:

Business & Economics - Responsibility and Business Ethics

Ano:

2006

Idioma:

english

Páginas:

320

ISBN 10:

0787988073

ISBN 13:

9780787988074