Public Relations on the Net: Winning Strategies to Inform...

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Business & Economics - Sales & Marketing
Public Relations on the Net: Winning...

Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!

Name: Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
ISBN: 9780814479872

Shel Holtz

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Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.

Categorias:

Business & Economics - Sales & Marketing

Ano:

1998

Editora:

AMACOM

Idioma:

english

ISBN 10:

0814479871

ISBN 13:

9780814479872